“A billion hours ago, human life appeared on earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles changed music. A billion Coca-Colas ago was yesterday morning.”— Roberto Goizueta
“Everybody knows that you've got to sell a product to a certain base. This is a presidential election, and you're selling a product.”— Porter Goss
“Remember the people you address are selfish, as we are. They care nothing about your interests or your profit. They seek service for themselves.”— Claude C. Hopkins
“You cannot bore people into buying your product; you can only interest them in buying it.”— David Ogilvy
“The Unique Selling Proposition: The proposition must be one that the competition either cannot, or does not, offer.”— Rosser Reeves
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”— Seth Godin
“Don't think of people in the mass. That gives you a blurred view. Think of a typical individual, man or woman, who is likely to want what you sell.”— Claude C. Hopkins
“The product itself should be its own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it.”— Claude C. Hopkins
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”— John Wanamaker