Usp Quotes

“The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product.”

“The Postal Service is a national treasure. It's in the Constitution.”

“We need a Postal Service that can innovate, that can adapt, and that can continue to serve the American people for generations to come.”

“There's a general agreement that the business model of the Postal Service is broken.”

“Advertising is the art of getting a unique selling proposition into the heads of the most people at the lowest possible cost.”

“The Unique Selling Proposition: The proposition must be one that the competition either cannot, or does not, offer.”