“The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others.”— John Berger
“These are my new shoes. They're good shoes. They won't make you rich like me, they won't make you rebound like me, they definitely won't make you handsome like me. They'll only make you have shoes like me. That's it.”— Charles Barkley
“A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.”— William Bernbach
“Our job is to give the client, on time and on budget, the best advertising in the world.”— Jay Chiat
“Advertising is a multi-billion dollar sledgehammer driving a 49 cent thumbtack.”— Howard Luck Gossage
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.”— Howard Luck Gossage