“The lifestyles of the people who wear my clothes has an influence on the way I design.”— Laura Ashley
“Our business is about technology, yes. But it's also about operations and customer relationships.”— Michael Dell
“You need to be a merchant. You need to be able to understand what it is that your customer wants.”— James Sinegal
“The notion that the customer is always right is not true. You have to create the right customer.”— Louis V. Gerstner Jr.
“Remember the people you address are selfish, as we are. They care nothing about your interests or your profit. They seek service for themselves.”— Claude C. Hopkins
“Don't think of people in the mass. That gives you a blurred view. Think of a typical individual, man or woman, who is likely to want what you sell.”— Claude C. Hopkins