Marketing Quotes

“A brand is a story, and a story is a brand.”

“Celebrity is the highest form of communication.”

“Image is everything.”

“Repetition makes reputation and reputation makes customers.”

“Without promotion, something terrible happens... nothing!”

“Nobody reads ads. People read what interests them, and sometimes it's an ad.”

“The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product.”

“The biggest daily challenge of social media is finding enough content to share. We call this 'feeding the Content Monster'.”

“If you do not advertise, you fossilize.”

“The best products don't focus on features, they focus on stories.”

“Consumers do not buy products. They buy product benefits.”

“Give the public what they want and they'll come.”

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.”

“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.”

“Almost any question can be answered, cheaply, quickly and finally, by a test campaign.”

“Mobile is a behavior, not a channel.”

“The first rule of branding: when you have a strong brand, you protect it.”

“Publicity is the lifeblood of the theatre.”

“I'm a P. T. Barnum. I'm a promoter.”

“If you can't be different, you might as well be invisible.”