Howard Luck Gossage

“Advertising is a multi-billion dollar sledgehammer driving a 49 cent thumbtack.”

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.”

“To be a mass medium, you have to be mediocre.”

“An ad should be a happening, not a nagging.”

“To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.”

“Advertising should be a conversation.”

“I don't know who discovered water, but I'm certain it wasn't a fish.”

“We are so busy measuring public opinion that we forget we can mold it.”

“People don't buy from clowns.”

“The only fit work for a grown man is to be a teacher.”

“The buying of time or space is not the taking out of a hunting license on someone else’s private preserve but is the renting of a stage on which we may perform.”

“Our first duty is not to the old sales curve, it is to the audience.”

“You can't just be against something; you have to be for something.”