4 quotes found for this topic
“The headline is the most important part of the story. It must sing and it must sell.”
“That's the purpose of a headline. It is to pick out people you can interest.”
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
“The headline is the 'ticket on the meat.'”