“The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will throw their newly gained strength in the desired direction.”— Edward Bernays
“It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.”— Edward Bernays
“Too many leaders are so busy exercising their authority that they don't have time to build their influence.”— Ken Blanchard
“Opinion leadership is not a trait which a person has or does not have, but a role which is played in specific situations.”— Paul Lazarsfeld
“Simply to say that people get their ideas from other people is not very instructive.”— Paul Lazarsfeld
“A holy life is a voice; it speaks when the tongue is silent, and is either a constant attraction or a perpetual reproof.”— Archibald Alexander
“We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”— Edward Bernays
“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.”— Edward Bernays
“The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it has confidence...”— Edward Bernays
“Small groups of persons can, and do, make the rest of us think what they please about a given subject.”— Edward Bernays