Hortense Odlum

“It is nonsense to say that women are not gifted with business sense. Any woman who has run a house has to have it.”

“A store has no soul. But it can have a heart.”

“The basis of good taste is simplicity.”

“Don't sell things, sell effects.”

“Never be afraid to be a beginner. It's the only way to get anywhere.”

“You can't sell to people if you don't like them.”

“Taste is something that can be cultivated. It doesn't come by nature to everyone.”

“A woman's place is where she can do the most good.”

“Criticism, if it is constructive, is the greatest asset a business can have.”

“I learned that the only way to get a thing done is to go ahead and do it.”

“The most important thing in business is to know what the public wants before they know it themselves.”