Robert Lutz

“Global warming is a total crock of shit.”

“Design is what separates you from the other brown, smelly shoeboxes on wheels.”

“I see the electrification of the automobile as an inevitability. But it will be a slow-motion inevitability.”

“CAFE is a hugely expensive subsidy for the oil industry.”

“I think the era of the mundane automobile is over.”

“When you are in the automobile business, you are a car guy. You have to be.”

“The electrification of the automobile is inevitable.”

“The number one job of a leader is to create an environment where people can do their best work.”

“A brand is a promise. A good brand is a promise kept.”

“All this focus on the customer is a load of crap.”

“We are here to make money. We are here to make a return on investment for our shareholders.”

“It's the cockamamie theory that people have that they can just fill a hole in the market. You know, you're not a pimp. You're a product planner.”

“Often wrong, but never in doubt.”

“The goal is to get the car right and then the numbers will follow.”

“You can't save your way to prosperity.”