Robert Lutz

“Global warming is a total crock of shit.”

“Design is what separates you from the other brown, smelly shoeboxes on wheels.”

“CAFE is a hugely expensive subsidy for the oil industry.”

“I see the electrification of the automobile as an inevitability. But it will be a slow-motion inevitability.”

“I think the era of the mundane automobile is over.”

“When you are in the automobile business, you are a car guy. You have to be.”

“The electrification of the automobile is inevitable.”

“The number one job of a leader is to create an environment where people can do their best work.”

“A brand is a promise. A good brand is a promise kept.”

“All this focus on the customer is a load of crap.”

“We are here to make money. We are here to make a return on investment for our shareholders.”

“It's the cockamamie theory that people have that they can just fill a hole in the market. You know, you're not a pimp. You're a product planner.”

“Often wrong, but never in doubt.”

“The goal is to get the car right and then the numbers will follow.”

“You can't save your way to prosperity.”