Louis V. Gerstner Jr.

“The notion that the customer is always right is not true. You have to create the right customer.”

“The turnaround was not about technology or products or services. It was all about culture.”

“You can't manage what you can't measure.”

“If you don't have a competitive advantage, don't compete.”

“The last thing IBM needs right now is a vision.”

“The last thing IBM needs right now is a vision.”

“I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game.”

“The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.”

“You can't just do one thing. You have to do a lot of things, and you have to do them with a sense of urgency.”

“Solving the problem is the most important thing. It's not about winning or losing. It's about solving the problem.”

“The turnaround of IBM is a story about focus, and it's a story about execution.”

“Never let anyone own your schedule.”

“It is not a matter of whether you are a leader, but what kind of leader you will be.”

“You have to be willing to be an outsider.”

“Culture isn't just one aspect of the game, it is the game.”

“People don't do what you expect but what you inspect.”

“If you don't have a strategy, you're part of someone else's strategy.”

“People don't do what you expect but what you inspect.”

“In the end, an organization is nothing more than the collective capacity of its people to create value.”

“In the end, an organization is nothing more than the collective capacity of its people to create value.”