“It's the cockamamie theory that people have that they can just fill a hole in the market. You know, you're not a pimp. You're a product planner.”— Robert Lutz
“If you're making a product, you have to be passionate about it. You have to be a user of the product.”— John Ratzenberger
“Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product.”— Rosser Reeves