“It's the cockamamie theory that people have that they can just fill a hole in the market. You know, you're not a pimp. You're a product planner.”

About Robert Lutz

Business Executive • American

Robert Anthony 'Bob' Lutz is a renowned Swiss-American automotive executive with a storied career spanning several major car companies. He has held senior positions at General Motors, Ford, Chrysler, and BMW, earning a...