Jeffery Veen

“Users are not always logical... but they are always right.”

“The most important thing to remember is that you can't get it all right the first time. You can't.”

“Design is the art of balancing customer needs with business goals.”

“Frustration is a sign that you are on the verge of a breakthrough.”

“Simple is hard. Easy is harder. Invisible is hardest.”

“I've been amazed at how often those who criticize from the sidelines have had the opportunity to do it better.”

“Data combined with empathy is what separates great designers from the rest.”

“Good design is about effective communication, not decoration.”

“Fail faster. Succeed sooner.”

“You can have an art experience in front of a Rembrandt... or in front of a piece of graphic design.”

“The best products don't focus on features, they focus on stories.”