“Given a choice between dancing pigs and security, users will pick dancing pigs every time.”— Edward Felten
“I started the GNOME project because I wanted a free desktop that my parents could use.”— Miguel de Icaza
“User experience is not about how a product works on the inside. User experience is about how it works on the outside, where a person comes into contact with it.”— Jesse James Garrett
“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave.”— Jesse James Garrett
“Users do not care about what is inside the box, as long as the box does what they need it to do.”— Jef Raskin
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.”— Donald Norman
“The problem is not that people are stupid. The problem is that people are busy.”— Daniel J. Bernstein
“I think the ultimate goal is to make things that are so simple, so intuitive, that they become invisible.”— Niels Diffrient