Niels Diffrient

“A design should be self-evident. You shouldn’t need a manual to explain it.”

“I think the ultimate goal is to make things that are so simple, so intuitive, that they become invisible.”

“Everything is a system. If you change one thing, you change everything.”

“Design is a process of solving problems.”

“Form and function should be one, joined in a spiritual union.”

“Good design is not about what you add, it's about what you take away.”

“The machine is a metaphor for the human body, and the human body is a metaphor for the machine.”

“The goal is to design a chair that's as simple as your own body.”

“When you design for people, you have to understand them.”

“Ergonomics is not a style, it’s a science.”

“Aesthetics is not an afterthought, it is an integral part of the design process.”

“The task of the designer is to give the user a sense of power and control.”