Arthur Christiansen

“Words are the tools of our trade. Use them with precision.”

“The headline is the most important part of the story. It must sing and it must sell.”

“A newspaper is a living thing. It must change and grow with the times.”

“Human interest is the keynote of the popular paper.”

“Remember the reader. He is the one you are working for. Don't write for your proprietor, or your editor, or your colleagues.”

“Get the news, get it right, and get it first if you can.”

“Always, always, tell the news through people.”

“Never, never, never print a story unless you are sure it is true. Never, never, never print a story unless you are sure it is fair.”