Pricing Quotes

“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

“At Costco, we have a very simple and unsophisticated rule of thumb: we don't mark up any item more than 14 percent.”

“Price is a major issue in this industry, and we're not going to let anyone have a price advantage over us.”

“We only have one gimmick. That is, we sell merchandise at a very, very low price.”

“Optimal Marginal-Cost Pricing would require that all goods be subsidized.”

“We have to have a competitive cost structure. We have to be able to pass along to our customers a competitive set of fares.”