Steve Forbes

“The best regulator is a knowledgeable consumer.”

“The purpose of business is to create a customer who creates customers.”

“Presidents are not elected to make their predecessors look good.”

“Free markets and sound money are the real sources of prosperity.”

“What you're really selling is the satisfaction, the prestige, the hope, the love, the security that your product or service will give.”

“Our traditional family values have been undermined by television and the movies.”

“The flat tax would be so simple, you could fill it out on a postcard.”

“The real source of wealth and capital in this new era is not material things... it is the human mind, the human spirit, the human imagination, and our faith in the future.”

“You make more money selling advice than following it. It's one of the things we count on in the magazine business -- along with the short memory of our readers.”

“Innovation is the most powerful, disruptive, and positive force in the world.”

“The soul of a company is its values.”

“Capitalism is about turning luxuries into necessities.”

“A tax cut is not a handout. It is a restitution of what was rightfully yours in the first place.”

“Failure is a part of success. There is no such thing as a bed of roses all your life. But failure will never stand in the way of success if you learn from it.”

“The best way to get a good idea is to get a lot of ideas.”