Joseph E. Levine

“I made a lot of money with bad pictures. I would have been a fool to make a good one.”

“I came from a world where you had to be a showman. You had to be a P.T. Barnum.”

“I'm in the business of entertainment, not art.”

“You can fool all the people all the time if the advertising is right and the budget is big enough.”

“The public is never wrong.”

“I'm an exhibitor at heart. I know what the public wants.”

“I was never interested in making films that would win awards. I was interested in making films that would make money.”