Bob Iger

“We have to be in the business of making things that people want, things that are high quality.”

“The heart and soul of the company is creativity and innovation.”

“What I've really learned over time is that optimism is a very important part of leadership.”

“The riskiest thing we can do is just maintain the status quo.”

“Innovate or die, and there's no turning back.”

“True authority and true leadership come from knowing who you are and not pretending to be anything else.”

“Ask the questions you need to ask, admit without apology what you don’t understand, and do the homework to learn what you need to learn.”

“You can't be an effective leader if you're not a hopeful and optimistic person.”

“Don’t be in the business of playing it safe. Be in the business of creating possibilities for greatness.”

“You have to be willing to fail, to be wrong, and to go against conventional wisdom.”

“The relentless pursuit of perfection is a good thing.”

“In a world that is changing so dramatically, you can't be afraid to take big risks.”

“Long-term value is created by taking intelligent risks.”

“I have a deep respect for the creative process and the people who create.”

“Optimism is a prerequisite for innovation.”

“It’s a subtle thing, but the collective excitement that comes from working on something that everyone believes in is a powerful force.”