Substance Quotes

“My cakes are all about taste. They are not about looks.”

“It is not only fine feathers that make fine birds.”

“It's the quality of the content, not the brand, that determines the quality of the life.”

“Outside show is a poor substitute for inner worth.”

“It's no good having a great stick technique if you've got nothing to say.”

“If you don't have an idea, all you have is style.”

“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?”

“It is not the beauty of a building you should look at; it's the construction of the foundation that will stand the test of time.”

“In a world of sound bites, there's no substitute for substance.”

“What's in the bottle is ultimately all that counts.”

“It's not the jeans you wear, it's the life you lead in those jeans.”

“What I have to say is far more important than how I look.”

“You can't just have slogans, you can't just have catchy phrases. You have to have an actual philosophy, you have to have a reason for what you're doing.”

“In the age of television, image becomes more important than substance.”

“It's not about the dress you wear, but the life you lead in the dress.”

“The moment a man begins to talk about technique, you can be sure he has nothing to say.”

“All the drugs in the world won't save us from ourselves.”

“Popularity is the applause of the crowd... the important thing is not the counting of heads, but the converting of hearts.”

“Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance.”

“Style is the feather in the arrow, not the feather in the cap.”