“Our plan is, frankly and openly, on behalf of business concerns and public institutions, to supply to the press and public of the United States prompt and accurate information...”— Ivy Lee
“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people.”— Edward Bernays
“The public relations counsel is the agent who... brings an idea to the consciousness of the public.”— Edward Bernays
“Tell the truth, because sooner or later the public will find out anyway. And if the public doesn't like what you are doing, change your policies and bring them into line with what people want.”— Ivy Lee