“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

About David Ogilvy

Advertising Executive • British

David Ogilvy was a British advertising tycoon, widely hailed as the 'Father of Advertising.' After working as a chef, researcher, and farmer, he founded the advertising agency Ogilvy & Mather. His philosophy emphasized...