Soichiro Honda

“Success is 99 percent failure.”

“The value of life can be measured by how many times your soul has been deeply stirred.”

“If you make a superior product, people will buy it.”

“Action without philosophy is a lethal weapon; philosophy without action is worthless.”

“Enjoying your work is essential. If your work becomes an expression of your own ideas, you will surely enjoy it.”

“My biggest thrill is when I plan something and it fails. My mind is then filled with ideas on how I can improve it.”

“Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing.”

“A company is most clearly defined not by its people or its history, but by its products.”

“What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things make you tougher.”

“The day I stop dreaming is the day I die.”

“Man is not a machine. When he is confused, he will try to resolve his confusion. And it is in that process that he gives birth to new ideas.”

“Each individual should work for himself. People will not sacrifice themselves for the company. They come to work at the company to enjoy themselves.”

“Racing improves the breed.”

“When you fail, you also learn how not to fail.”

“A diploma is not a guarantee of success, and it should not be used as a tool to measure a person's ability.”

“Looking back on my work, I feel that I have been doing nothing but mistakes and blunders.”