Louis E. Boone

“The basic goal of marketing is to create and maintain satisfying exchange relationships.”

“The marketing concept is a company-wide consumer orientation with the objective of achieving long-run success.”

“Management is the process of achieving organizational goals through people and other resources.”

“Business consists of all profit-seeking activities and enterprises that provide goods and services necessary to an economic system.”

“Leadership is the ability to inspire confidence and support among the people who are needed to achieve organizational goals.”

“Planning is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives.”

“Social responsibility is management’s acceptance of the obligation to consider profit, consumer satisfaction, and societal well-being of equal value in evaluating the firm’s performance.”

“Ethics are the moral principles and values that govern the actions and decisions of an individual or group.”

“Effective communication is the cornerstone of all business relationships.”

“A mission statement is a written explanation of an organization's business intentions and aims.”

“An organization is a structured group of people working together to achieve common goals.”