Henry R. Luce

“Publishing is a business, but journalism never was and is not essentially a business.”

“Show me a man who is a good loser and I'll show you a man who is playing a game he doesn't care about.”

“Time is neutral and does not change things. With courage and initiative, leaders change things.”

“Objectivity is a myth.”

“The 20th century is the American Century.”

“I am all for titillating trivialities. I am all for the epic touch. I could almost say that everything in Time should be either titillating or epic or both.”

“Make no little plans; they have no magic to stir men's blood.”

“Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.”

“I am a Protestant, a Republican and a free-enterpriser, which means I am biased in favor of God, Eisenhower and the stockholders of Time Inc.”