George Gallup

“Not everything that can be counted counts, and not everything that counts can be counted.”

“Polling is merely an instrument for gauging public opinion. When a president or any other leader pays attention to poll results, he is, in effect, paying attention to the views of the people.”

“I could prove God statistically.”

“If you want to have a good idea, have a lot of them.”

“The great hope of society is in individual character.”

“Your greatest strength is your greatest weakness.”

“There are two kinds of statistics, the kind you look up and the kind you make up.”

“Public opinion is the thermometer of a democracy.”

“Once a person has been emotionally committed to a certain brand, it is very difficult to get him to switch.”

“In the future, the leader will be a good listener.”