Frank Perdue

“It takes a tough man to make a tender chicken.”

“My chickens eat better than you do.”

“A chicken is what it eats. And my chickens eat better than people do.”

“Quality is the one thing that can't be compromised.”

“We had to create a brand name. That’s what advertising does.”

“My father's name was on the business. My name is on the business. I want to be proud of it.”

“When you're dealing with a perishable product, you've got to be on top of it every minute.”

“If you believe in a quality product, you have to be willing to stand behind it and be accountable for it.”

“Why would anyone want a chicken with parts missing?”

“People trust me. I can’t let them down.”

“You can't get more out of a chicken than you put into it.”

“I'm the man who stands behind every chicken.”