Björn Ulvaeus

“For us, the studio is a laboratory, not a factory.”

“I'm a secular humanist. I'm a non-believer.”

“The secret of a pop song is that it's easy to remember. And that it is about something that has happened to you.”

“I think it’s important that people know that we are not a nostalgia band. We are a band that is alive.”

“I am a pop songwriter. But I am also a craftsman. I will do whatever it takes to make the song happen.”

“What is it with us and melancholy? It’s a Nordic thing. It’s in the jeans, in the soul.”

“The older you get, the more you see the absurdity of things.”

“Pop music is the soundtrack of our lives.”

“It's difficult to get your creative juices flowing when you're in a bad mood.”

“Mamma Mia! is a story about a family. It's a story about a mother and a daughter.”

“We have a saying in Sweden, 'It's a long way to the nearest neighbor.'”

“I have always been a feminist.”

“There is a melancholy in the Swedish soul, and I'm happy to have it.”

“I write the lyrics and Agnetha and Frida are the voices. I'm just the storyteller.”

“I am an atheist. I don't believe in God.”