April Greiman

“Typography is a servant of language.”

“I embrace the idea of 'the hybrid.' It's about combining things that are seemingly disparate.”

“The computer is just a tool, like a pencil. There's a brain behind it.”

“I see the screen as a transparent window, you're looking through it to a space.”

“For me, the computer is a medium, not a message.”

“It's not about what it is, it's about what it can become.”

“My work is a hybrid of analog and digital.”

“I like to step into an area where I wonder and I don't know. The more I am in that state, the more I feel like I am initiated into the reality that I am seeking.”

“Design must seduce, shape, and perhaps more importantly, evoke an emotional response.”

“To be a designer is to be a problem-solver but also a problem-creator. You have to be able to see problems that others don't.”