“There's a simple rule: You say it again, and you say it again... and about the time that you're absolutely sick of saying it is about the time that your target audience has heard it for the first time.”

About Frank Luntz

Political Consultant • American

Frank I. Luntz is a prominent American political consultant, pollster, and public opinion guru. He is known for his work with Republican politicians, developing messaging strategies and 'words that work.' Luntz is the...