“The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will throw their newly gained strength in the desired direction.”

About Edward Bernays

Public Relations Pioneer • American

Edward Bernays was an Austrian-American pioneer in the field of public relations and propaganda, often referred to as 'the father of public relations.' As the nephew of Sigmund Freud, he applied principles of psychology...