Michael Eugene Porter

“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.”

“Strategy is not about being the best. It's about being unique.”

“There's a fundamental distinction between strategy and operational effectiveness.”

“Innovation is the central issue in economic prosperity.”

“Strategy is the creation of a unique and valuable position, involving a different set of activities.”

“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”

“A strategy delineates a territory in which a company seeks to be unique.”

“Change brings opportunities. On the other hand, change can be confusing.”

“The essence of formulating competitive strategy is relating a company to its environment.”

“Firms have to be nimble and robust. They have to be able to respond to unexpected events.”

“Strategy is a commodity, execution is an art.”

“The ability to change constantly and effectively is made possible by the ability to conceptualize and execute strategy.”

“The essence of strategy is choosing what not to do.”

“If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.”

“The company without a strategy is willing to try anything.”

“The purpose of the corporation must be redefined as creating shared value, not just profit per se.”

“Sound strategy starts with having the right goal.”

“Finally, strategy must have continuity. It can't be constantly reinvented.”

“The best CEOs I know are teachers, and at the core of what they teach is strategy.”

“Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.”