Ludwig Erhard

“The forgotten man... that is the consumer.”

“Our policy is: 'From a controlled economy to a market economy.'”

“Prosperity for all and competition for all. The first part of this slogan is the goal, the second the path that leads to it.”

“A compromise is the art of dividing a cake in such a way that everyone believes he has the biggest piece.”

“Economics is not a game, but a serious business.”

“The social market economy is the most humane and most efficient of economic systems.”

“Let the people have their minds, their will and their responsibility.”

“The market economy does not need apologists, but it needs to be explained.”

“The most important of all liberties is the freedom of the consumer.”