John Doerr

“It doesn't matter what you know, it matters what you do.”

“I’d rather have a C-level plan with A-level execution than an A-level plan with C-level execution.”

“Execution is the art of the relentless and systematic pursuit of the objective.”

“Data is the new science. Big data holds the answers.”

“Ideas are easy. Execution is everything.”

“We need to be missionaries, not mercenaries.”

“The next big thing will start out looking like nothing.”

“Measure what matters.”

“Bad companies are destroyed by crises; good companies survive them; great companies are improved by them.”

“You want to have a mission that is bigger than the company.”

“People are hungry for a mission. They're hungry to be a part of a mission.”

“The best teams are made of missionaries, not mercenaries.”

“What if you could give every single person in your organization a compass?”

“Objectives are the 'what.' Key Results are the 'how.'”

“Green is the new red, white, and blue.”

“OKRs are a simple, fast-cadence process that engages each team's perspective and creativity.”

“Innovation is the new currency.”