James W. Rouse

“Why isn't it possible to build a city that is not just a place to work, but a place to live, to grow, to play?”

“Profit is not the legitimate purpose of enterprise. The legitimate purpose of enterprise is to provide a service or a product that people need and to do it so efficiently that society gains from it.”

“The desire for beauty is one of the most basic human instincts.”

“Whatever ought to be, can be.”

“A city should be a place where it is easy to be a human being.”

“The ultimate purpose of the city is to provide a creative environment for its people.”

“The city is not the problem. The city is the answer.”

“We must create a garden for people to grow in.”

“For a city to be a community, it must be a place where people have a sense of belonging.”

“The land is a resource to be husbanded, not a commodity to be exploited.”

“A city is the nerve center of our civilization. It is also the storm center.”

“Our task is to make the city a place of hope.”

“The best planning is not master planning, it is process planning.”

“What we need is a new kind of city, a city of heart.”

“We have to demonstrate that the best of capitalism can be blended with the best of the nonprofit sector to produce a better life for all of us.”

“A healthy city is a place where people can live, work, and play in a way that is good for their physical, mental, and social well-being.”