James De La Vega is a renowned American visual artist from Spanish Harlem, New York. He is best known for his street art, murals, and chalk drawings that often feature inspiring messages and his signature fish symbol. His work, found on sidewalks, buildings, and in galleries, aims to beautify urban spaces and provoke thought on life and community. Through his 'De La Vega' brand, he has become an iconic figure in the New York art scene, blending art with social commentary.