“Visual communications of any kind, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.”

About Paul Rand

Graphic Designer • American

Paul Rand was an eminent American art director and graphic designer, best known for his corporate logo designs. His work includes the iconic logos for IBM, UPS, Enron, Westinghouse, ABC, and NeXT. He was a pioneer of...