“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”

About Daniel J. Boorstin

Historian • American

Daniel J. Boorstin was a distinguished American historian, professor, and writer who made significant contributions to U.S. intellectual history. He served as the twelfth Librarian of Congress from 1975 to 1987, where...